Premier Cabs
How to give a taxi company a lift
Blackpool’s leading private hire company needs to stay ahead of the game; the MD knows if he takes his eye off the ball it could be over all to easily.
Locals don’t disappear in winter.
TThat’s why he is constantly improving service, figuring out what attracts customers and making the most of new technology. He believes in marketing. And ensuring his target audience – surprisingly not the holidaymakers, but the year round residents of the resort area – understand his offering.
Installing credit card acceptance machines in all his cabs was not cheap. He wanted to make sure that Premier Cabs latest attraction was understood and, more importantly, used by his taxi’s passengers.
Better all round for everyone.
The benefits of customers using cards for cabs was multi-fold – some strictly for the customer, imagine going out shopping and realising you’ve spent all your cash, or a group of girls debating whether they have the cash to get home late at night. 
There were benefits for the drivers too. No worries about having large sums of cash in the cab and becoming a target. Less worries about customers short-paying or running off.
Our client took our advice and used several strategic poster sites over a period of months to announce the new service, this combined with a series of newspaper and local press ads ensured he got the right blend of coverage for his intended audience.
The campaign worked so well that we were called in to help promote his next project – an automated “one-ring” system that allows customers to register, file several addresses as pick-up or drop-off points, get priority GPS scheduled and guided cab services (the software wouldn’t necessarily send the nearest cab, it would send the one that could get to the caller the quickest – smart stuff!). Great for customers: quicker cabs, no despatcher misunderstanding addresses and no one nicking your cab.
